Serving a Divided Game-On Market

Forming a divided market: If the physical distancing restrictions were lifted today, would you venture back out into the world undaunted or would you still feel insecure about being around others? In reality, there will be a spectrum of sensitivity to social re-engagement in the Game-On … Read more

Navigating COVID-19 Marketing

The COVID-19 pandemic has changed the world in a very permanent way. It has affected every aspect of people’s lives. How will buyer behaviours change moving forward? So what is the landscape affecting COVID-19 Marketing? Our lives have major areas to which we devote our time … Read more

The Future of Events

Is the future of events in question? In-person gatherings are critical to the success of many businesses and fuel an entire industry sector of the Canadian economy. How will your events recover from the COVID-19 pandemic? Live events are the culmination of all your marketing groundwork … Read more

Be a Game-On Ambassador

The front line is shifting from essential services to small business. Are you ready to be an ambassador for the Game-On marketplace? It’s been 7 weeks since Canadians were advised to practice social distancing. For the most part, only essential services have been running and often … Read more

Makeshift Marketing During COVID-19

What are the pros and cons of DIY makeshift marketing during the social distancing period? American Idol ventured into a new format this season to cope with not being able to have a live audience show during the physical distancing measures of this COVID-19 pandemic. Instead, … Read more